SAM STARRATT

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SAM STARRATT

Atlanta, GAEmailLinkedIn

Professional Summary

Marketing BBA candidate with over seven years of hospitality experience and hands-on ecommerce ownership. Applies that ground-level consumer insight to audience research, campaign strategy, and financial modeling across three self-directed marketing case studies.

Selected Marketing Projects

CATS: The Jellicle Ball

  • Developed an audience and positioning strategy to connect a legacy Broadway property with three distinct audience segments.
  • Built an integrated campaign strategy across content, partnerships, live experience, and audience participation.
  • Defined measurement across awareness, engagement, conversion, and perception shift.
View Case Study

Georgia Aquarium Volunteer Campaign

  • Developed a $2,300 paid media plan projecting 64,000–76,000 impressions across Instagram, YouTube, and Reddit using audience research, budget allocation, and channel planning.
  • Analyzed audience motivations and behaviors to identify the strongest target segment for volunteer recruitment.
View Case Study

Live Editorial

  • Built an illustrative sponsor economics model comparing projected bookings, return multiples, and break-even points across four sponsor categories.
  • Developed an experiential sponsorship concept integrating brands directly into the guest journey rather than traditional vendor booths.
View Case Study

Marketing Experience

Social Media Marketing & PR Intern

Dec 2025 – Jun 2026

VUE Atlanta Magazine | Atlanta, GA

  • Created Instagram carousels, Stories, and short-form video content to support promotional campaigns and audience engagement.
  • Analyzed Instagram performance and audience behavior to identify high-performing content themes and inform future content planning.
  • Researched seven Atlanta media platforms, potential advertisers, and local businesses to identify competitive, positioning, and partnership opportunities.

Small Business Owner

Aug 2020 – Aug 2025

Etsy Venture | Atlanta, GA

  • Built an Etsy shop to 30,000+ visits and $4K+ in sales across 200+ cities through SEO, listing optimization, and digital marketing.
  • Used customer feedback, marketplace data, and sales trends to improve product positioning decisions.
  • Conducted keyword research and optimized product listings to improve search visibility and discovery.

Head Trainer

Aug 2017 – Mar 2024

Fox Bros BBQ | Atlanta, GA

  • Led onboarding and training for 50+ employees during restaurant growth initiatives and new-location launches.
  • Created training materials, SOPs, and onboarding resources to support consistent service standards and customer experience across locations.

Server

Apr 2024 – Feb 2025

Nàdair | Atlanta, GA

  • Delivered personalized service in a Michelin-recognized fine dining environment, translating the restaurant's cuisine, ingredients, and chef story into a clear customer experience.

Skills

Strategy

Brand Positioning · Consumer Insights · Audience Research · Segmentation · Competitive Analysis · Campaign Planning

Digital Marketing

Social Media · Content Strategy · SEO · Keyword Research · Ecommerce Marketing

Experience & Measurement

Experiential Marketing · Customer Experience · Market Research · Campaign Measurement · Media Planning

Tools

Canva · CapCut · Adobe Photoshop