SAM STARRATT
Professional Summary
Marketing BBA candidate with experience turning ideas into customer-focused marketing initiatives through building a direct-to-consumer ecommerce brand and supporting digital campaigns. Experienced in content creation, audience research, and brand development, with a strong understanding of consumer behavior shaped by both entrepreneurship and hospitality. Passionate about using insights and storytelling to create meaningful brand experiences and drive customer engagement.
Marketing Experience
VUE Atlanta Magazine — Atlanta, GA
January 2026 – May 2026
Social Media Marketing & PR Intern
- Created social media content, including Instagram carousels, Stories, and short-form videos using Canva and CapCut, to support promotional campaigns and audience engagement.
- Analyzed Instagram performance and audience behavior to identify high-performing content themes and inform future content planning.
- Researched seven Atlanta media platforms to understand competitor strategies, market opportunities, and ways VUE could strengthen its positioning.
- Researched potential advertisers and local businesses to identify partnership opportunities.
Etsy Venture — Atlanta, GA
August 2020 – August 2025
Small Business Owner
- Built and scaled an Etsy shop to 30,000+ visits and $4K+ in sales across 200+ cities by improving product discoverability, optimizing listings, and using digital marketing strategies.
- Used customer feedback, marketplace data, and sales trends to improve product positioning decisions.
- Conducted keyword research and optimized product listings to improve search visibility and product discovery.
- Created promotional graphics and social content using Canva to support brand awareness and audience engagement.
Fox Bros BBQ — Atlanta, GA
August 2017 – March 2024
Head Trainer
- Created training materials, SOPs, and onboarding resources to support consistent service standards and brand experience across locations.
- Led onboarding and training programs for 50+ employees during restaurant growth initiatives and new location launches.
- Managed daily operations as manager-on-duty and key holder, supporting team coordination and guest experience.
Nadair — Atlanta, GA
April 2024 – February 2025
Server / Brand Representative
- Delivered personalized guest experiences in a Michelin-recognized fine dining environment by sharing the stories behind the cuisine, chef’s heritage, and ingredients to strengthen customer connection.
Selected Marketing Projects
CATS: The Jellicle Ball
Developed a repositioning strategy using audience insights and segmentation to introduce a Broadway classic to new audiences.
Created the “Broadway Meets Ballroom” campaign concept connecting cultural relevance, participation, and immersive theatre experiences.
Georgia Aquarium Volunteer Campaign
Developed a $2,300 paid media strategy using audience research, budget allocation, and channel planning to project 64,000–76,000 impressions across Instagram, YouTube, and Reddit.
Analyzed audience motivations and behaviors to identify the strongest target segment for volunteer recruitment.
Developed channel recommendations for Instagram, YouTube, and Reddit based on audience research and campaign goals.
Created messaging recommendations connecting conservation, education, and community engagement with audience interests.
The Live Editorial — Aisle ATL Bridal Edition
Created an experiential marketing concept focused on guest engagement, sponsor value, and measurable outcomes.
Designed a sponsorship activation strategy connecting vendors with guests through interactive experiences.
Built a sponsor economics model evaluating projected bookings, revenue potential, ROI scenarios, and break-even points.