Sam Starratt holding her cat with the word Portfolio layered behind and in front

MARKETING STRATEGY + CREATIVE CAMPAIGNS

CONSUMER INSIGHTS · AUDIENCE STRATEGY · EXPERIENTIAL MARKETING

Senior Marketing Student at Kennesaw State University combining 7 years of hospitality experience with consumer research, brand strategy, and experiential marketing.

View Projects & Case Studies ↘

Selected Projects

Playbill concept for CATS: The Jellicle Ball

CATS: The Jellicle Ball3 audiences, 1 repositioning strategyView Campaign 02

Georgia Aquarium volunteer campaign shown on a phone

Georgia Aquarium Campaign64,000–76,000 projected impressions on a $2,300 budgetView Case Study 03

Aisle Atlanta launch-event display for The Live Editorial

The Live Editorial11.2× projected return on a $900 sponsor contributionView Concept

ABOUT SAM STARRATT

HUMAN INSIGHT / AUDIENCE STRATEGY

I've trained teams, built an audience, and read a room for 7+ years. Those experiences are what led me toward strategy.

FRONTLINE NOTE
I learned which stories earned a table's attention, and which ones just delayed the check.

01ON THE FLOOR

7+ years in high-volume hospitality and Michelin-recommended fine dining, serving guests and training teams. I learned how a strong narrative changes behavior in real time.

02BUILT AN AUDIENCE

Ran an independent Etsy shop for five years: 30,000+ visits, $4,000+ in revenue, reach into 200+ cities. No team, no budget, just listings, pricing, and figuring out what actually got someone to buy.

03STRATEGY

One thread runs through all of it: what makes people pay attention, and what makes them act.

SEE MY WORK VIEW RÉSUMÉ CONTACT